Complimentary worldwide delivery. Duties and taxes included where applicable.

Benvenuti.

Be first to know limited releases, private events, and design notes from Milan.

The House

A house in the making.

Baluchie Milano is an independent fashion house founded in 2020 by Alex Michael Jackson. Its language is shaped by discipline, proportion and presence.

Begin the story

Chapter I

Our history begins now.

Baluchie Milano began without an inherited archive. It began with a name, a point of view and the decision to build deliberately.

The name Baluchie was invented rather than inherited a word without a borrowed past, created to hold a new one.

Since 2020, the House has pursued a quieter expression of distinction: one in which line, balance and intention carry more weight than display. Its heritage will not be claimed in advance. It will be earned through the work.

Chapter II · The Founder

Discipline, translated into form.

For Alex Michael Jackson, the idea of clothing is inseparable from the body. Years in professional basketball taught him to read movement, rhythm, discipline and space the difference between occupying a room and commanding one.

That perspective now guides his work as founder and creative director.

Baluchie is conceived not as costume, but as a framework for identity: clothing with enough presence to be remembered and enough restraint to leave room for the wearer.

“Presence is not volume. It is clarity in the line, in the movement and in the person wearing it.”

Alex Michael Jackson · Founder & Creative Director

Chapter III · Milano

A creative compass.

Milano is the House’s creative compass: a city where rigor and experimentation, industry and culture, permanence and change remain in conversation.

That tension informs the Baluchie language structured, never rigid; refined, never ornamental; contemporary, never captive to the moment.

The name sets a standard for what the House intends to become.

The language

The Codes of the House

Restraint

Nothing is added without purpose. Detail exists to strengthen the whole.

The record

The archive begins here.

  1. 2020

    The House is founded

    Alex Michael Jackson establishes Baluchie Milano with a vision for a modern fashion house shaped by discipline, proportion and personal identity.

  2. Present

    The language takes form

    Through garments, image, film and Tocco del Designer, Baluchie Milano is defining a world that extends beyond product.

  3. Next

    The archive begins

    The archive will be built from the work itself: collections, campaigns, collaborations and the people who carry them forward.

The next chapter

The future becomes the archive.

Baluchie Milano is being built deliberately piece by piece, image by image and relationship by relationship.

Its story will not be measured by how closely it resembles the past, but by the clarity with which it creates its own.

This is where the record begins.

Discover the Collection Enter the Journal