From Vision to Identity

CORE EDITION

The foundational expression.

From Vision to Identity — Core Edition distills the essential principles behind building a brand with clarity, restraint, and intention.

Developed through the creative framework of Baluchie® Milano, this edition focuses on the internal work of defining vision, refining identity, and establishing a coherent point of view before execution begins.

Intended for founders, designers, and creatives seeking direction at the earliest and most critical stage of brand formation.

This reads as:

Thoughtful
Authoritative
Non-transactional
Clearly “entry point,” without sounding basic

COMPLETE EDITION

The expanded framework.

From Vision to Identity — Complete Edition builds upon the core text with additional structure, tools, and applied frameworks designed to support deeper development and long-term use.

Developed within Baluchie® Milano, this edition extends beyond reflection into application, offering guided materials that translate vision and identity into a working foundation.

Intended for those ready to move from concept to structure, and from intention to execution.

Core Edition

The foundational expression. A focused text designed to clarify vision, define identity, and establish a coherent point of view at the earliest stage of brand creation.

Request Core Edition

Complete Edition

The expanded framework. Includes the full text alongside structured tools and applied materials intended for deeper development and long-term use.

Request Complete Edition

Baluchie® Magazine: Tocco del Designer

Introducing the Inaugural Edition

A new chapter begins.

Baluchie® Magazine: Tocco del Designer marks the first printed expression of our house where philosophy meets silhouette, and the language of craft extends beyond the garment.

This inaugural edition explores the quiet tension between discipline and motion, between legacy and sport. It is where Italian tailoring sharpens its edge through movement, and where elegance becomes instinct. Within its pages, readers will find a study of our sustainable process materials chosen with intention, and construction methods designed not only to endure, but to respect.

This is not trend-driven storytelling. It is documentation. A deeper alignment between what is worn and what is made right.

Tocco del Designer is for those who see beyond the surface.
For those who read detail like dialogue.
For those who understand that style is not simply worn it is observed, shaped, and lived.

Benvenuti.